Using marketing strategies like on https://promorepublic.com/en/blog/what-are-marketing-tools-definition-and-examples/ for example to sell on social media is an attractive way out for those who want to achieve results but do not have enough money to invest in more expensive means of communication, such as radio and billboards. To help you generate more sales with the networks, we explain below 5 strategies that cannot be missed when using this tool for your business. Check out!
How Social Networks Can Attract More Customers To Your E-Commerce
To give you an idea of the reach of social networks, we can look at the data from the report carried out by We Are Social and Hootsuite. The number of people using these tools in the country reached 140 million last year. 66% of the Brazilian population is connected to networks. Therefore, networks are essential allies for your brand to reach more people. However, it is important to consider that, to attract customers, your company’s presence on the networks needs a structured strategy. In this way, it will be possible to develop your audience’s engagement, segment the ads and generate more conversions.
Thus, you can also take advantage of this feature to get closer to the audience and get to know their needs better. Otherwise, social networks still allow you to monitor your marketing strategy to optimize your e-commerce results.
Create A Visual Identity
Think about the brands you most admire and consume today. Can you remember what colors are associated with these companies? This is likely to happen because of a well-defined visual identity. In social networks, the strategy should be no different if you want your e-commerce to be remembered by people. So, set a color palette for your page posts. You can consider the shades used in the logo and the purpose of your company’s communication. It is also essential to consider your audience’s characteristics to establish a coherent dialogue through visual language. It is also possible to adopt the use of a pattern for image filters in line with the intentions of your online store.
Analyze The Metrics
One more key point is to check social network performance indicators frequently. That way, you can understand where your company is failing and try to reverse the situation just as it is possible to understand which actions give the most results to inspire new strategies. These metrics are not just about your publications’ number of followers and likes. On Instagram, for example, it is also essential to analyze the reach of publications, the number of saves, views, and comments. Otherwise, you can still track metrics like the number of profile visits, website clicks, and impressions.
Use The Appropriate Strategies For Each Social Network
The country’s four most used social networks are YouTube, WhatsApp, Facebook, and Instagram. However, your business may not be able to develop a presence in all of them, especially if you are starting. Therefore, you can define which of these tools corresponds to your e-commerce audience’s communication goals. First, know which social network your audience is active on. Also, consider your team and available resources to invest in.
Based on what was presented, you saw how it could develop marketing strategies to sell on social networks. Among the primary tips are using social commerce, encouraging engagement with followers, and investing in a visual identity.