Internet has certainly transformed so many things and is the reason behind evolution of so many different industries the existence of which was not even imaginable few decades ago. Today we are surrounded by so many internet based services which have become an integral part of the day to day life of millions of people around the world.
The online pharmacy industry is no exception because no one would have thought that one day the prescription drugs would be delivered right at the doorstep. But things have changed and they have changed for good. Today we can easily see how the online pharmacy business model is flourishing.
Behind every successful business model there lies the most basic fundamental principle of supply and demand. When there is demand of anything and there exists sufficient channels to supply the product or service the business model generally thrives. So today we will be discussing about how the Canadian pharmacy online business is witnessing such a tremendous growth despite the presence of so many local drug stores that have been catering to the drugs requirement of people since centuries:
Convenience: Looking at the work culture of the 21st century we see people who are more tied up with their work as compared to people few decades back. Today people seldom get time out of their busy schedule and driving to a local drug store, standing in queue and making the payment is more of a waste of time that nobody likes.
This inconvenience factor has indirectly created a business opportunity for online Canadian pharmacy that have turned it into convenience for people who need drugs but don’t want to visit the local drug stores. People have liked the concept of getting their medicines delivered right at their door step. The ease of placing the order and making the payment and then sit back and relax is what caught the attention of people who doesn’t have the time.
Availability: People have learned from their experience that the local drug stores doesn’t always stock up all the drugs and it makes them visit multiple drug stores just to buy the prescribed drug. This unavailability factor has certainly provided the online pharmacies an opportunity to build a huge customer base.
Online pharmacies generally stock up wide array of products and items and the customer has to just upload the prescription and get the medicines delivered right at his doorstep. This availability of wide range of products have lured people to use online pharmacies and the online pharmacies have used this factor to generate huge revenue.
Discounts, offers and coupons: People know how costly drug purchases can be and the local drug stores doesn’t always give discount. This puts a lot of burden on people’s pocket. So what the online pharmacies have done is that they have come up with a strategy to provide attractive discounts, offers and even coupon codes which the customers can use to reduce their drugs bill. This strategy has worked for online pharmacies because people’s attention is not that hard to get when you throw pocket friendly deals at them.