Outdoor signage is a great way to reach an untapped market segment. Get creative with your design and promote your brand or products. An outdoor sign is especially great for businesses that have limited access to natural light or even natural sound. Whether you’re looking to create a public service announcement (PSA) that will help you make better decisions or simply want to advertise your business, outdoor signage can help you reach a wide audience.
Keep reading for everything you need to know about designing and installing an outdoor digital signage network.
What Is Outdoor Signage?
Outdoor signage is any visual or audio communication that’s made or delivered from an outdoor location. It can refer to signs, posters, flyers, and T-shirts that are hung or painted on the wall, a computer monitor, or other objects that are exposed to the elements. Every major aspect of marketing to the public can be applied to outdoor signage: design, placement, and functionality.
In most cases, outdoor digital signage singapore is also intended to help promote the brand or product of the owner or operator. It can be a menu, wish list, website, or another online product listing.
Types Of Outdoor Signage
Different types of outdoor signage can be useful for different industries. For example, a business that wants to attract customers to their building from a balcony or terrace might want to hang a sign that lets them know who’s coming to the building. A sign that lets employees know when they’re expected to arrive at work might be a good idea, too.
Digital Signs
Digital signage uses signal timing and other technologies to transmit information and messages, while traditional signage uses a physical medium for this transmission. Depending on your needs, you may choose between using digital signage networks or using traditional signage networks. Digital signage networks are typically created to be as durable and as long-lasting as possible.
This means that they’re often made with materials like plastic and wooden, which will likely be sourced from the shop where they were made.
Key Takeaway
Outdoor signage is a great way to reach an untapped market segment. Get creative with your design and promote your brand or products. An outdoor sign is especially great for businesses that have limited access to natural light or even natural sound. Whether you’re looking to create a public service announcement (PSA) that will help you make better decisions or simply want to advertise your business, outdoor signage can help you reach a wide audience.
Installation And Maintenance Requirements
To keep your digital signage network running smoothly and efficiently, you’ll need to keep your maintenance costs down. We’ve found that the most important thing you can do is keep your signs ready for when the lights come on. This means it’s easy to oil or cleans your signs, but it also means that you don’t have as much time for other maintenance such as repair work or preventive maintenance.
A good rule of thumb is that if you spend 50% of your time oiling or cleaning your signs, you’re probably doing it wrong. So if you want to keep your digital signage network running smoothly, you need to oil or clean your signs at every opportunity.